VIX Sound+Light+Motion

My Indiegogo Fundraising for Bandwidth

by on Apr.23, 2012, under Bandwidth, Events, Integrated Media, Projects

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My problem with crowdsourcing of funds must be shared by many artists who do not have a mailing list of fans to call on — all of my friends are also artists with limited incomes. The idea of continuously begging for money from those who I know are struggling to produce their own work is not appealing.

A recent e-mail from Indiegogo giving advice to those attempting to raise funds in this way read in part:

Reach out to your closest friends and family to ask for their support. Aim to raise 25% of funds from this inner circle. This will help your campaign reach a tipping point.

I know that this will not occur, but I do plan to make a new video with a direct request for funds rather than just an example of the work. I have to be more direct with why I need the funds. In the next paragraph the encouraging letter explains:

It takes 7 contacts with someone before they will take action. Don’t be afraid to keep reaching out to your community to ask for their support.

I have worked in marketing and I hold a certificate from SFU in Social Media Marketing — this is not always true. If your cause really strikes a chord, the donor will give right away. If you are not hitting those notes, change your tactics before you try again. You risk alienating your contacts if you continuously present the same message in the same way. How many of you have shared a clever ad? The idea is to create a message that is effective and get it to people who can act on the message.

Now, I am looking to larger internet communities than my humble group of facebook friends. I have contacted Technorati and now I have pasted this code: ZBCU5MH7UZ6H into my blog, they will accept that I am the author and add it to their list of verified blogs.

I will add more ideas here as the days progress, but I really have to work on the show and make a living too. In some ways, if I had paying work it would be easier to pay for the trip myself, which is what I have been doing so far. However, since I want to be available to travel to present my work, and to have more time to create new pieces, the free-lance jobs I get keep me at subsistence level or below.

If you can, please visit my Indiegogo site to donate here and send Bandwdith: Interactive Installation to Staten Island on June 23rd for the Lumen Festival.

For more information about Bandwidth visit my portfolio site

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